Principal Product Designer
CURRENTLY EMPLOYER
As a Principal Product Designer at West Monroe, I am at the forefront of shaping innovative digital experiences that drive business success and user satisfaction. With a deep understanding of the complexities of product market fit and a user-centric approach, I lead cross-functional design teams to deliver high-performing digital experiences that resonate with users, have a high-impact visual aesthetic and align with product strategy goals.
-
Visual Design
-
Prototyping
-
Backlog Creation
-
User Research & Testing
-
Design Ops
-
Mentoring & Coaching
-
Design Systems
-
Technology Alignment
HIGHLIGHTS
Measurable results at Experian
While leading a design effort with Experian, Darren redesigned their credit marketplace which drove a 10% increase in conversions within the first year of launch.
Award-Winning work at Vertafore
At Vertafore, Darren designed an MVP mobile app inside of 5 weeks to launch their Insurlink platform to insurance agencies. Insurlink went on to win 3 awards for Vertafore.
A combination of design disciplines
With over 20 years experience, Darren has both art direction and UX skills that has allowed him to approach a wide variety of industries such as gaming, fintech and healthcare.
MY APPROACH & SKILLS
Run exploratory workshops to uncover features, users and goals
Facilitate and moderate qualitative and quantitative user testing
Craft beautiful user interfaces and functional prototypes
Facilitate hands-on collaboration with engineering throughout
DESIGN SHOWCASE
AI ASSIST PROTOTYPE
An example of how an AI model could be introduced to a banking app that identifies user patterns to inject AI conversations and automations to assist.
BANK ACCOUNTS PROTOTYPE
An example of a mobile banking app providing in-depth spending trends and analytics, along with visualized data charts and helpful spending categories.
ALL EXAMPLES
Bethesda Launcher
FEATURED CASE STUDY
The Problem
Bethesda (aka Zenimax) had a native PC gaming platform that was about 2 years old with only 3-4 games out of the 20+ games in their portfolio. The platform design was limiting its ability to scale the game library and provide more content for each game which currently was only able to show a short description and basic game playing requirements.
The Solution
Define features and strategize design within a lean approach
Create a content strategy and a user-friendly language to support 10+ languages
Design a UI that is exciting, interactive and scalable
User test wireframe prototypes to quickly validate new features
