I'm Darren Beason.
Experienced Product Designer.
USER-FIRST APPROACH / 20+ YEARS / FULL-STACK DESIGNER
LOOKING FOR MORE?
DESIGN SHOWCASE
Design Work with No Restrictions
AI ASSIST PROTOTYPE
An example of how an AI model could be introduced to a banking app that identifies user patterns to inject AI conversations and automations to assist.
PRESCRIPTION DISCOUNT & FULFILLMENT APP
An example of a mobile prescription app demonstrating a search and coupon flow along with a checkout flow.
DEVELOPER API & WIKI
An example of an API developer knowledge-base for engineers to learn how to build and scale using the SDK.
ALL EXAMPLES
CASE STUDIES
Principal Product Designer
CURRENTLY EMPLOYER
Led design activities across web applications to gaming platforms whether it's native mobile, React Native or desktop responsive. Partnered with teams across dozens of clients to boost adoption, drive more efficiency in both business processes and user behaviors, and made some great relationships along the way. Led the creation of a company-wide design system, mentored designers, and even helped land $2M+ in new opportunities by providing my design perspective, demoing awesome prototypes and possibly winning them over with my wit and charm.
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Interaction Design
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Info Architecture
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Prototyping
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Agile / FE Backlog Creation
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​User Research & Testing
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Visual Design
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Design Ops
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Mentoring & Coaching
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Design Systems
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Engineering Alignment
HIGHLIGHTS
Measurable results at Experian
While leading a design effort with Experian, Darren redesigned their credit marketplace which drove a 10% increase in conversions within the first year of launch.
Award-Winning work at Vertafore
At Vertafore, Darren designed an MVP mobile app inside of 5 weeks to launch their Insurlink platform to insurance agencies. Insurlink went on to win 3 awards for Vertafore.
Improving Blizzard Game Deployment
Led the redesign of Blizzard's game deployment platform, collaborating across product, engineering, and game studios to enhance integration, usability and adoption.
MY APPROACH & SKILLS
Run exploratory workshops to uncover features, users and goals
Facilitate and moderate qualitative and quantitative user testing
Craft beautiful user interfaces and functional prototypes
Facilitate hands-on collaboration with engineering throughout