Oral-B (P&G)
Where to Buy Purchasing Tool
Problem
So far at PriceSpider, we've had clients such as Samsung, LG, Mars Chocolate and dozens more with product data that we were able to customize and implement a Where to Buy product fairly easy – without too many complications. With P&G, the amount of products and categories was much larger then we had ever implemented before. So this was new territory for everyone.
The Discovery Process
The requirements described that more than 100 products per implementation were to be accounted for in the UX and would need to scaled in the future to all 50+ websites. After analyzing about 10 of the brands websites (ie. Oral-B, Gillette, Aussie, and Braun), I found there was a common hierarchy structure for the products that we could apply into a dynamic menu system. This dynamic menu system allowed for simple to large/complex product data hierarchies. The category structure was proposed to the P&G team and it looked to be a fit for all their brands.
Visual
Desktop
An example prototype of the menu system on a desktop browser.
Tablet
Mobile
