The challenge
Credit marketplaces ask users to compare complex offers while feeling vulnerable about personal financial data. The experience had to make choices easier without oversimplifying the decision.
Experian
Credit Card Marketplace
A marketplace redesign focused on helping people understand their credit picture, compare relevant offers, and move forward with more confidence.
The approach
I focused on clarity, trust cues, comparison structure, and mobile-first decision moments so people could understand why an offer mattered and what to do next.
The impact
The redesigned marketplace improved user confidence and drove a measurable 10% conversion increase within the first year of launch.
Process
Designing for confidence under comparison.
The product needed to feel useful, trustworthy, and scannable across a wide range of financial literacy levels.
Understand decision anxiety
Looked at where users needed reassurance, comparison help, and better explanation of why offers appeared.
Reframe the offer view
Structured card, rate, fit, and action content so comparison became less mentally expensive.
Design for mobile choice
Prioritized thumb-friendly flow, readable hierarchy, and clear next steps in smaller spaces.
Optimize with outcomes
Kept design decisions connected to adoption, conversion, and user comprehension.
Artifacts
Marketplace and mobile product thinking.
Financial context
Interface exploration for presenting financial status and next actions together.
Input controls
Clear controls for data-heavy products where users adjust values and compare scenarios.
Guided flow
Question-led decision support for users who need help getting to the right recommendation.
Mobile comparison
Mobile screens showing how product detail, lists, and action moments can be composed.
Prototype validation
Prototype work used to test comprehension, sequence, and interaction rhythm.
Conversion outcome
Outcome-driven design framed around usefulness, trust, and measurable lift.